Riverun Pty Ltd · Revenue Operating Plan

Fewer bets.
Cleaner rails.
Real revenue.

The portfolio already contains monetizable products. The immediate job is not more ideas; it is domain hygiene, shared instrumentation, clearer commercial pages, and focused execution on the assets closest to cash.

Execution rule

Put 80% of commercial effort into 8 priority assets, then archive, redirect, or defer the long tail.

SaaSLead genReader supportPayments
8
priority commercial assets
10
shared revenue events
90 days
first execution window
12 months
commercialization roadmap
Priority assets

The first commercial operating group

PressKit.fm

Freemium SaaS

Tighten self-serve pricing, onboarding, proof, and agency upsell.

KPI: Trial start -> paid conversion

Instrument Ninja

Education subscription

Push free practice into Pro, classrooms, MasterLogic, and annual plans.

KPI: Free user -> Pro conversion

Riverun Academy

Lessons and cohorts

Package lessons into paid programs and route local intent into bookings.

KPI: Lead -> booked lesson

Camino News

Reader support

Make recurring support and sponsor-safe packages clearer without paywalling public-interest work.

KPI: Reader -> supporter

Local directories

Listings and lead gen

Launch one repeatable listing engine for MelbourneHub, Bellarine, Fairyfloss, and RecordRoom.

KPI: Business lead -> paid listing

Honest Insurance

Compliant referral

Formalize disclosure, lead routing, insurer click tracking, and advice-boundary copy.

KPI: Qualified click-throughs

TourOS

Seat-based B2B SaaS

Move from product page to pilot packaging, case studies, and sales onboarding.

KPI: Pilot -> paid seats

RiverPay

Payments and terminals

Use internal Riverun commerce first, then expand merchant onboarding with current pricing comparisons.

KPI: Approved merchants and GMV
Operating lanes

What gets executed every week

Foundation

Clean the portfolio before scaling spend.

  • Register every domain, app, canonical URL, owner, status, and CTA.
  • Fix dead, mismatched, or off-brand domains.
  • Publish one portfolio scorecard and review it weekly.

Measurement

Make every commercial product speak the same analytics language.

  • Track view_pricing, start_trial, activate_account, submit_lead, purchase, donate, book_lesson, buy_pass, buy_ticket, and merchant_approved.
  • Standardize UTM, source, product, plan, and revenue fields.
  • Connect Search Console, Vercel Analytics, GA4 or PostHog, and CRM exports.

Conversion

Make high-intent pages commercially unambiguous.

  • Use the same product-page order: problem, demo, proof, price, FAQ, compliance note, CTA.
  • Add lifecycle email for trial starts, abandoned checkout, lesson inquiries, and listing leads.
  • Prioritize pricing and onboarding on PressKit.fm, Instrument Ninja, Academy, and Camino.

Expansion

Scale only the assets that prove revenue pull.

  • Package TourOS pilots and RiverPay merchant stories.
  • Turn winning tools into agency, team, API, or white-label offers.
  • Review capital allocation quarterly and archive the long tail until ready.
Hygiene blockers

Fix before scaling spend

  • Resolve dead branded domains before paid acquisition.
  • Redirect mismatched domains to the correct Riverun-owned surfaces or deprecate them.
  • Separate current revenue signals from scenario forecasts.
  • Update stale comparison claims, especially in regulated or payments-adjacent products.
  • Keep Camino and Riverun Social aligned with their no-dark-ads/no-promoted-feed posture.
Shared event schema

One commercial language

view_pricingstart_trialactivate_accountsubmit_leadpurchasedonatebook_lessonbuy_passbuy_ticketmerchant_approved
Roadmap

Twelve-month commercialization sequence

Now
Portfolio register, domain cleanup, shared event schema, Search Console and analytics pass.
30 days
PressKit.fm and Instrument Ninja conversion work, Academy booking packages, Camino recurring support.
60 days
Local listing engine for Melbourne/Bellarine/Fairyfloss/RecordRoom and sponsor-safe media kits.
90 days
Honest Insurance referral controls, TourOS pilot packaging, RiverPay internal usage and merchant story.
6 months
Lifecycle CRM, paid local listings, B2B case studies, portfolio scorecard, and capital allocation review.
12 months
White-label/API packaging for proven creator tools, RiverPay expansion, and data products where trust is earned.

Action for this week

Ship a portfolio register, verify the canonical URL and CTA for every priority asset, add the shared event names to the top products, and publish conversion fixes on PressKit.fm, Instrument Ninja, Academy, and Camino before adding any new monetization experiments.

Open product directoryOpen Riverun OS